Ruck-Shockey’s NRA Show Highlights – Day 2

Posted on May 24th, 2017

Ruck-Shockey fortunately attended the National Restaurant Association Signature’17 lecture series. We had the opportunity to hear both Dan Park, General Manager of the Commercial Sector at Amazon Business and Jason Dorsey, Co-Founder and Chief Strategy Officer at The Center of Generational Kinetics, hosted by Dawn Sweeney, President and CEO of the NRA. This series was titled “Staying Ahead of The Crave”, discussing how Amazon revolutionized the way we shop and how that may do the same within foodservice as well as a discussion on what millennials truly crave and their relationship to the industries success.

Dan Park began the discussion on how Amazon Business is redefining the restaurant and foodservice industry with their new business focused features. Amazon Business attempts to integrate everything into one dashboard, such as ordering, purchasing, inventory tracking, and more. Many of the features discussed are shown in this figure.

This new style of ordering adds convenience and ease, which is what Amazon data analytics have tracked as trending statistics. In an industry (and world) with increased technological advances, the idea of convenience is becoming an expectation. Many companies will select options or systems that allow for simplified operating efficiencies and that is what Amazon Business aims to do.

Next, Jason Dorsey took the stage with high-level energy and much to say. Jason specializes as a generation’s speaker, using data analytics to track and define trends throughout generations. The goal of his lecture was to inform the industry of “the crave” when it comes to Millennials and Gen Z. Jason solves touch generational challenges for organizations and leaders. The diversity of his clients and research has allowed him to uncover trends, bring truth to many myths and perceived notions, allowing people to stay ahead of the curve.

Immediately, Jason expressed that Millennials are not actually as bad as their reputation makes them out to be. Using data analytics Jason has discovered that in fact, Millennials are not poor and lazy, but rather they are the largest generation making up the workforce as well as the generation spending the most money in our economy today. Another misconceived perception regarding millennial is that they act as if they are entitled. An interesting fact Jason brought up is that behavioral instincts are obtained, not something a person is born with. He attributes Millennial entitlement to they way they were raised, making it at fault for the Baby Boomer generation.

With a surplus of data and information, Jason’s primary message is regarding the importance of generational change and how perception isn’t always reality. As industry leaders it is important to utilize data to make decisions towards success. In addition, we need to be positively influencing and supporting younger generations, especially considering they are the future of our industry.