Dealing With A Decreasing Global Food Supply In An Increasing Industry
Posted on August 3rd, 2017
There are strong narratives regarding the global food chain. While many are exaggerated and frightening, there is still plenty of truth and validity to the vast majority. With an increasing population, the global food supply will experience changes, but not necessarily solely due to increased amount of people.
With an increased population, changing diets are rather the primary driver relating to food demand. As wealth increases in many regions, food demand is changing towards diets consuming larger amounts of meat and fresh produce options. While we are experiencing a change in food demand, it is the demand of specific products rather than physical quantities of foods. With increasing demand of meats and fresh produce, population growth certainly impacts these numbers, but it is primarily the popular diets that are creating the influx of demand.
It is also important to recognize that the food and beverage industry increases along the demand curve. As demand increases, more food and beverage operations open to the public. As an industry, it is important we promote the food and nutrition that will nourish and sustain our food supply. Creating more meatless options, focusing on classic grains, and sourcing local to minimize travel (and damage) on crops is vital towards the success of the industry.
In addition, food waste is a major problem associated with the food and beverage industry. About 40% of food is wasted annually. This waste amounts to roughly $650 billion in the United States and even $310 billion in developing countries. It is clear that food waste is an issue, but the amount of money going to waste as well is far too drastic to ignore. In an industry where profit is the primary goal, preventing food waste will save your company money as well as benefit the industry and the earth. It is time for companies to create sustainable goals towards the success of their business, the industry, and the planet.